New Catalogue template

Categories Branding, Everything, Fashion Industry, Graphic Design

With a change of direction for the jewellery styles and ranges, I needed to reflect this new approach with the seasonal catalogue. I decided to adopt a more modern size, using a square format as opposed to the traditional A4 Portrait format. This allowed for more dynamism in displaying the various ranges, and made it easier to carry the book aroung. I also adopted a collection based approach (vs. colour based or type of jewellery based) in order to increase storytelling and ongoing content creation for the…Continue Reading “New Catalogue template” →

Developing a Marketing plan – Where to start

Categories Everything, Strategy

In small businesses, marketing plans can be overlooked in favour of other ongoing operational pressures. However, this tool can enable any business, no matter how small they are, to better understand their positioning, brand image, and implement the steps for a considered and well thought growth. As a small business, the key risks when working on such documents are to make the research too wide, so wide that the time and effort put into the research do not match the actual operational requirements of the business,…Continue Reading “Developing a Marketing plan – Where to start” →

Writting a business plan

Categories Everything, Strategy

Free tools available online You have the idea, the concept and even started working on the revenue model and some branding ideas… But without a comprehensive understanding of your business structure and revenue / cost model, you might miss out key factors that could in the future tremendously affect your business. In addition, most banks or individual investors will require you to prove on paper that your business idea has been thought through before investing or even looking into yout business project. Most small business…Continue Reading “Writting a business plan” →