In small businesses, marketing plans can be overlooked in favour of other ongoing operational pressures. However, this tool can enable any business, no matter how small they are, to better understand their positioning, brand image, and implement the steps for a considered and well thought growth. As a small business, the key risks when working on such documents are to make the research too wide, so wide that the time and effort put into the research do not match the actual operational requirements of the business,…Continue Reading “Developing a Marketing plan – Where to start”